Why Instagram is Essential and Stands Out-of-the-Box in Social Media Marketing?

Social media is a favorite part of our routine and we simply can't live without it. It plays a big role in our lives as we can stay connected with the world.

Hence, 'social media marketing' comes into the picture. It helps all businesses to establish and enhance their value.

The sole purpose of marketing is to reach consumers and invoke their mental state by making a 'call to action' statement. This change in perception can be only be made where there is umpteen number of traffic.

So, from all the social media platforms out there, Instagram stands out! Now, you ask why Instagram is more popular and a greater platform for marketers?

Image source:http://mediumwell.com/marketing-instagram/

Let’s have a glance at the data-

This June 2018 has marked 1 billion active Instagram users! And if you want to target millennials, these numbers are going to help you a lot. A recent survey has confirmed that 61% of people are between the ages of 18 to 34! So, you see the potential, right? That's why you should know why Instagram stands out-of-the-box versus other social platforms, especially than those that were launched earlier? People love to see great pictures instead of just reading. Instagram provides a platform only for beautiful pictures and videos. People find it more attractive. A study by Forrester Research found it is 58 times more probable to like, comment, or share a brand’s post on Instagram than Facebook and 120 times more probable than Twitter. The whole data indicates that there is a major shift in choice. People prefer to spend their time on Instagram more than Facebook and Twitter. This is enough to prove that Instagram is the best platform for brands to influence audiences that are ready to pay for better services/products. If you’re not using Instagram for marketing, you’re missing the important platform.

High engagement results in high sales-

Internet users spend more time on Instagram than any other platforms. Facebook, for example, has several other distractions on the interface, whereas, Instagram is just focused on the visual content. It has such high engagement because it is inspired by the customer's point of view. People crave attention and here they can get exactly this. By visually sharing stories, reactions, and experiences, they can like a brand and are more likely to purchase things. Instagram has a unique ability and provides options to highlight visual content (and every good marketer knows the importance of visual content as it is the king). The content on Instagram is easier to understand, naturally more shareable, and definitely more universal than others. On Instagram, you need to master the art form of visual storytelling and also the skill of curating a conversation for a longer time-period. Capturing the concentration of the audience is easy. For that, you must be active on the platform and creating content that is not only engaging but also shareable for your target audience.

The basic lies in the use of influencers-

The influencers are nothing but the people whom you follow, your friends, family, trustworthy persons, or acquaintances. To make your brand reach to the customers, you must be able to use these influencers well. A proper influencer has the potential to reach across various users, especially those who are interested in your services. A single post of a standard influencer can spread up to 350,000 people. It drives massive referral traffic to the brand page and creates a real-time backing at scale.

Instagram is definitely for every person-

Instagram is a platform which is artistically simple and yet catchy. If you want to enhance your brand's value then it should be on Instagram. It has got all the right things through which people can connect with brands on a more personal and comfortable level. Even though you need to grasp the skills for creating perfect imagery of your brand every time, it is fun and surely worth it! You can easily tell your brand's story, its products and what new launches you do. The captivating images with impressive captions can add more followers to your account. Several brands are doing it right. If you just look around for major brands, you will get an idea as on what to do next? It doesn't matter if you are a newbie or an experienced one on Instagram. You can always add up to the creativity and learn new things on-the-go and increase your brand value. If you remember an old saying, a picture is worth a thousand words. Hence, Instagram provides you with an opportunity to express yourself in more than a thousand words at a time!